JASON MARTOCCI
FULL-STACK ENGINEER / AI SYSTEMS BUILDER / FOUNDER
Senior full-stack engineer and founder with 25+ years shipping software, commerce platforms, AI products and automation. Current work spans agentic workflows, retrieval, tool use, evaluations, guardrails and observability.
I turn complex ideas into software people can use and teams can operate—then stay with the system long enough to make it reliable.
Autonomous workflows that research, decide, and act inside explicit controls.
Evidence flows that keep provenance, freshness, and state visible.
Reliable jobs and tools that remove repeated operational friction.
Production products built for usefulness, reliability, and growth.
APIs and services connected through narrow, observable boundaries.
Systems that turn complex intent into measurable, maintainable work.
THE BUILD GRAPH
Build Graph nodes: CODE, WEB, CLOUD, AI, AUTOMATION, PRODUCT, DATA, MARKETS, CREATOR TECH, AGENTS, UX, SYSTEM DESIGN.
01 / SELECTED WORK
Ideas are easy.
Working systems are more interesting.
AI Creator Operating System
An AI operating system for planning, creating, scheduling and improving social content with shared brand memory and operational visibility.
Evidence-Backed Sports Decision Support
AI Bookie Brain 2.0 turns verified sportsbook market evidence into transparent decision support, with provenance, freshness and uncertainty kept visible.
Paper-Only Market Operations
Martocci Mayhem connects market research, strategy reviews, broker previews, approval gates, risk controls and audit-ready paper-trading operations.
Playable Interactive System
A Roblox game project where world design, player feedback, and systems thinking become something you can play.
02 / PRODUCTION STACK
From interface to infrastructure.
Every tool earns its place in the system.
Fast, responsive web products with clear service boundaries and reliable data flow.
Retrieval-grounded and agentic workflows built with narrow tools, structured outputs, explicit approvals and measurable operating controls.
Storefronts, mobile commerce, checkout flows, integrations, and conversion-focused product delivery.
Technical SEO and answer-engine foundations that make product meaning explicit to people and machines.
03 / COMMERCIAL DELIVERY
Products, platforms, teams, and operations.
Proof beyond the prototype.
Performance, checkout, structured data, analytics, and product delivery across DTLR.com and its iOS/Android experience.
MAGENTO 2 · DRUPAL · REACT · ANGULARJS ↗ ART BRAND STUDIOS / 2021 — 2024THOMAS KINKADE COMMERCELed a 12-person rebuild and launched a connected digital collectible marketplace on Shopify Plus.
SHOPIFY PLUS · APIS · OPENSEA · COINBASE ↗ NESTLÉ HEALTH SCIENCE / 2021MULTI-BRAND DELIVERYCoordinated business and technical teams across four major consumer health commerce properties.
SHOPIFY PLUS · MAGENTO 2 · DRUPAL · JIRA ↗ APPLIED COGNETICS / 2005 — 2013ACXFUSION + DAILY DOLLARBuilt real-time ad reporting software and grew a daily newsletter audience beyond one million subscribers.
AD TECH · DATA · AUTOMATION · GROWTH ↗04 / STORY
05 / EXPERIMENTS
Not every idea needs to become a company.
Some things exist because I wanted to know if they could work.
Can market movement become a useful time-series intelligence signal?
Open lab note ↗How much useful work can software complete when context, tools and state persist?
Open lab note ↗What changes when software stops waiting for a human click?
Open lab note ↗06 / NOW
Software used to wait for instructions. The next generation increasingly decides which instruction should happen next.
07 / METHOD
Practical systems work.
Evidence before theater.
Map the real inputs, outputs, dependencies and constraints before changing anything.
Look for the boundaries where state, integrations, assumptions or people can break the flow.
Prove the core behavior before expanding the surface area.
Real usage exposes what architecture diagrams and optimistic assumptions miss.
Logs, state and failure evidence turn surprises into engineering input.
Move reliable repeated work out of human memory and into explicit systems.
Ship, measure, learn and revise without pretending the first version is the final one.
08 / THE HUMAN
Technology has changed dramatically throughout Jason's career.
What has remained constant is the process: seeing something that doesn't exist yet, understanding how it should work, and building the system that makes it real.